Birthdays get missed in Slack when whoever runs Billy the Birthday Bot has to chase new starters for their date of birth, then remember to sit down and type it in before the calendar catches up. A birthday collected on a form or mentioned in a text does nothing for the team until someone finds time to enter it, and that gap is usually where the celebration falls through.

Connecting Mobile Message to Billy through Zapier closes that gap. When someone replies to a text with their date of birth, that reply can set their birthday in Billy straight away, so the Slack shout out lands on the right day without a manager copying details across by hand. It suits teams already texting new starters to collect basic details, turning one more reply into information Billy already holds rather than a note waiting to be actioned. The process only reacts to replies, so nothing already stored in Billy needs to change.