A customer replies to a text and, without anyone at the business touching a keyboard, ends up enrolled in a review campaign that will nudge them for feedback over the days that follow. That's the outcome Zappycards is built to produce, taking a single contact and working them through a sequence of texts and emails until a genuine review lands on Google or wherever the business needs it.

Connected to Mobile Message through Zapier, that enrolment can start from either side of a text conversation. A customer replying to a message can be the trigger that enrols them, so a reply becomes the moment someone officially joins the campaign. Equally, once a message is confirmed delivered, that delivery can be the signal to enrol the customer instead, useful for businesses that would rather wait until the text has definitely landed before asking for anything.

Either way, the manual step of adding a customer to a review sequence disappears. A reply or a confirmed delivery inside Mobile Message becomes the moment Zappycards takes over, and the business doesn't need to remember to chase a review at all because the campaign is already running.