Marketing automation teams run campaigns across email and SMS, chasing new contacts and updating lists constantly. Yespo is a marketing automation platform focused on personal touch and segmentation, tracking contacts and engagement to build better audiences. Connect Yespo to Mobile Message to send SMS whenever new contacts are added or segments are created, so your marketing team expands reach across channels and keeps audience messaging fresh.

When a new contact is added to Yespo, an SMS can introduce them to your brand via Mobile Message. When a contact enters a new segment, an SMS campaign can launch immediately to that audience. When customers text you a reply, they can be subscribed to a Yespo segment for followup. Each automation sends text messages directly through Mobile Message via Zapier, expanding your customer reach across channels.

For e-commerce and SaaS teams building repeatable customer messaging, SMS and email together create a richer touchpoint strategy than either channel alone.