A customer texts your business number after hours, and instead of the message waiting until someone opens the inbox the next morning, they are saved as a new WappBiz contact the instant it lands, ready for whatever follow up you have planned for them.

That same reply can go further than a saved name. It can also fire WappBiz's Send Template Message action so the customer gets an instant reply, and once one of your texts shows as delivered, that same template action can carry the conversation onto a second channel rather than leaving it as a single message with no follow up. Instead of copying a number between two apps by hand every time someone gets in touch, the contact and the next message both happen from the one incoming text, right as it arrives.