A text message that gets delivered, or a reply that comes back from a customer, is exactly the kind of event an ad platform needs to see if attribution is going to add up correctly. VibeTrack takes those moments and turns them into offline conversions, so a delivered message or an inbound reply through Mobile Message counts toward the campaign that generated it instead of disappearing from the data.

Connected through Zapier, VibeTrack's Send Offline Conversion action can be set up to fire on a delivery status update or an inbound SMS received, passing that event to VibeTrack for server-side attribution. For a business running SMS as part of a paid campaign, the messaging side of the funnel stops being a blind spot and starts feeding back into the same reporting as everything else.