A booked job is the moment a contractor's marketing spend either proves itself or doesn't, and that is the event Trade Analytics Pro is built around, tracking leads, estimates and booked jobs from a CRM to calculate cost per lead and return on ad spend for every campaign running at once across a busy trade business.

Actions like Send Lead to Trade Analytics Pro, Send Estimate to Trade Analytics Pro and Send Job Completed to Trade Analytics Pro feed those numbers in as work moves through the pipeline, and a text reply is often the first sign a job is real rather than just another enquiry that goes nowhere. Trade Analytics Pro connects to Mobile Message through Zapier, so when a customer texts back on a Mobile Message number, that reply can be logged as a new lead for attribution tracking without anyone entering it into the platform by hand at the end of the week.