Sorting out which new leads are safe to contact by phone often means a manual detour through a separate compliance checker before anyone picks up the phone, and that extra step is easy to forget when a list of enquiries is piling up. Skip it and a business risks contacting someone on the Telephone Preference Service or the Corporate Telephone Preference Service register, which is exactly the kind of thing a regulator follows up on later.

TPS API checks a number against the TPS register and, separately, against the CTPS register, and that check can sit in the middle of a Zap rather than as a separate manual task. A lead coming in from Facebook Lead Ads, a Google Forms enquiry, or a new entry in Typeform can all be screened this way before Mobile Message's Send SMS action ever runs, so the follow up text only goes out once the number has cleared both registers.

The result is a compliance step that runs on its own once it is set up through Zapier, leaving a team free to focus on the conversation rather than the register check behind it. New numbers get verified as they arrive, and outbound texts stay aligned with what each contact has actually agreed to.