Email marketers who run their customer lists in TouchBasePro can give important subscriber events a faster path to the people who need to act. A new subscriber may need a welcome notification, an unsubscribe may need attention from a team member, and an updated subscriber record can signal a change in customer details. SMS makes those events harder to miss.

Through Zapier, TouchBasePro can send data to Mobile Message when a New Subscriber is added or when an Unsubscribed Subscriber is removed from a list. You can also use Updated Subscriber to notify a sales or service team when important subscriber information changes. Mobile Message can send an SMS, create a contact, update a contact or add someone to a list. That gives operators a choice between immediate staff alerts and a maintained SMS audience.

The workflow is configured around the fields already available in each TouchBasePro event. You decide whether the text goes to a colleague, a customer or a selected Mobile Message list. The connection is not a native integration or a two-way sync. It is a Zapier automation that runs from the selected TouchBasePro trigger to one Mobile Message action.