Manual follow-up can leave a new Therux lead waiting while a marketer checks lists, opens another system and prepares a message. A new lead in Therux can instead start a Zap that sends an SMS through Mobile Message, giving the person a prompt acknowledgement while your team decides what happens next. An updated lead can also send a useful internal alert when contact details or status changes.

Through Zapier, the connection can also take an inbound SMS received by Mobile Message and create a lead in Therux. That gives staff a way to capture a text conversation in the email marketing platform, provided the information collected in the Zap is suitable for a new lead. Mobile Message can also add a contact to a list, which can help place a new Therux lead into a relevant messaging audience.

These are individual automations, not a native two-way integration or an automatic synchronisation of every field. Choose New Lead or Updated Lead in Therux when the campaign platform should start the workflow. Choose Inbound SMS Received in Mobile Message when a customer text should create a lead. Map only the details your process needs, such as the mobile number, name and message text, then write a clear SMS that tells the recipient what will happen next.