A reply comes in from a customer and the details stay stuck in a phone, so by the time someone remembers to add them to the mailing list the chance to follow up has already slipped past. Details get copied out by hand, or forgotten altogether, and the address database falls further behind the conversations actually happening. That manual double handling is what connecting Mobile Message to Starmate E-Marketing-Suite through Zapier removes.

When a customer texts in, that reply can create a contact in Starmate straight away, or update an existing one if they are already on file. You can also find a contact first, to check whether someone has already been added under a different phone number before a duplicate gets created. Nothing needs retyping, and no reply sits waiting for someone in the office to notice it before the mailing list catches up with what customers are actually saying.