A new attendee registering for an event is the moment a personalised welcome video does the most good, arriving while the excitement of signing up is still fresh instead of days later as a generic email.

Shuffll can turn that registration into a finished video project automatically, creating it from a template the moment someone signs up through Eventbrite, or starting a fresh project when a call is booked through Calendly. Once the video project exists, Mobile Message can text the person a link to it, so the video isn't just made but actually reaches them on the channel they're most likely to open straight away. The connection also works the other way in a limited sense, a text landing from a customer can invite them as a guest to collaborate on a project in Shuffll, useful when someone needs to review a video ahead of a launch.

None of this needs anyone to open Shuffll and start a project by hand, or to remember to text a link once a video is ready. The event that starts things, whether it's a registration, a booking or a form response, is what gets the video moving and the text sent.