A completed video form on PlayFilm is the moment a browser actually becomes a lead, the exact point worth acting on before the interest cools off and the person moves on to something else. Left in an inbox or a dashboard, that submission can sit for hours before anyone follows up, by which time the person has often forgotten filling it in.

PlayFilm already calls an endpoint to confirm the correct submission behind the scenes, and Zapier can add a matching step on the Mobile Message side of that same new form submission event. The lead can be added as a Mobile Message contact so the details are saved and ready for the next campaign, or sent a text straight away while the video is still fresh in their mind and the reply rate is highest. It is set up through Zapier, with no code needed and just both accounts connected to get it running.