A subscriber finds out about a new blog post the same minute it's published, not whenever they next happen to check their inbox or scroll past it in a feed. That's the outcome an RSS feed hooked up to text messaging delivers, because a text gets read within minutes in a way an email sitting in a crowded inbox often doesn't.

Connected to Mobile Message through Zapier, RSS by Zapier watches a feed for a new item and hands that straight to a text. A new post published on a blog can trigger a text to a list of subscribers, and the same setup works across several feeds at once when multiple feeds are being watched, so a new episode, article or update anywhere in that group results in the same text going out. The connection only runs one way, from the feed to the message, so existing publishing tools carry on exactly as they do now.