A customer gets a text the moment their mailed offer lands or gets a tracked response in Postalytics, and later opens the letterbox to a postcard that arrived right after they asked a question by text. The direct mail and the phone finally work off the same information instead of running on separate schedules, so the follow up feels like it was planned together rather than pieced together by two different teams.

Zapier joins Postalytics to Mobile Message so one channel can prompt the other. A new campaign event, a delivery or a tracked response on a mailed piece, can text the customer straight away, and an inbound reply from a customer can have Postalytics send and track a postcard or enrol the person into a flow for follow up postcards and letters. It is set up through Zapier, with no code needed once both a Postalytics account and a Mobile Message account are connected.