A customer is waiting for a custom merchandise order and wants to know whether it has left the warehouse. Merch.com can tell your workflow when an order ships, is delivered, returned or cancelled. That event can become a useful customer message instead of another manual status check by your team.

Using Zapier, connect Merch.com events to Mobile Message and send an SMS with the relevant order information. A shipped order can prompt a dispatch update, while delivery can trigger a short confirmation message. You can also create a Mobile Message contact when a new order is created, or add a recipient to a list for future fulfilment updates. The result is a more consistent customer experience around gifting, campaigns and merchandise fulfilment. Each automation is configured separately, so you decide which order events deserve an SMS and what the message should say.