A number that just texted a business is worth checking before anyone treats it as belonging to the person it claims to. Lead Identity Check's Verify a Lead action confirms how likely it is that a phone number, email or address genuinely matches the name attached to it, and whether that phone number has been active recently, rather than leaving a salesperson to trust a reply at face value.

Paired with Mobile Message's Inbound SMS Received trigger, an incoming reply can be checked against a lead's recorded details the moment it arrives, flagging a mismatch before a salesperson calls back or a deal moves forward on the strength of a text that may not even be from the person named in the record. The same check can run earlier in a Zap too, verifying a lead captured through Facebook Lead Ads before Mobile Message's Send SMS action ever reaches out, so outreach is not wasted on a number that does not match anyone real.