A customer sends a text reply and that single message might be the only detail you have about who they are. Through Zapier, that reply can add the person straight into Hive.co as a new contact, or update their existing record if you already have one on file, so nobody has to copy the details across by hand.

Hive.co is built around segmented email campaigns, and this connection means a text conversation becomes the trigger for keeping that list accurate. The Add or Update Contact action can also slot incoming contacts into new or existing segments, so a person who texts in about a promotion lands in the right group before your next campaign goes out. For teams running email marketing off the back of SMS conversations, it closes a gap that would otherwise mean manual data entry after every reply.