Running engagement campaigns across Twitter, YouTube and Instagram by hand usually means checking several dashboards each day and starting a new push yourself every time something changes with your customers. That back and forth is easy to let slip, especially once SMS becomes part of how you reach people and confirm their interest, and a promising reply can sit unanswered while someone remembers to open Grabpenny.

Connecting Grabpenny Campaign Manager to Mobile Message through Zapier means the two can work from the same customer activity. Instead of remembering to create a custom social campaign after a reply or a delivery update comes through on SMS, that step can start on its own. It suits businesses that already lean on SMS to move people along and want their social engagement pushes to follow the same rhythm as those messages, rather than lagging a day behind while someone gets around to setting the next campaign up.