A delivery confirmation goes out, the customer's phone buzzes, and somewhere a tree gets planted because that message was sent. A few minutes later the same customer texts back a quick thanks, and another tree goes in the ground for the reply. That's the entire idea behind GoodAPI: Plant Trees, turning ordinary SMS activity into a running tally of trees planted to help restore habitat and pull carbon out of the atmosphere, without the business having to do anything beyond sending texts it was already sending.

Linked to Mobile Message through Zapier, the app has one job, planting a set number of trees whenever it's called. A message confirmed delivered through Mobile Message can trigger a planting, and so can a customer's reply coming in, so both sides of a text conversation quietly add to the count without anyone tracking it by hand. A business could run one, or both, depending on whether it wants to plant for outbound messages, replies, or every text that passes through the account either way.