A new applicant finishes signing up through Fig Finance and a lender partner needs to reach them before the moment passes and someone else picks up the file. That gap between signup and first contact is where deals stall, and a text message closes it faster than an email left sitting in an inbox.

Fig Finance's New User trigger can start a Zap the instant someone joins the platform, connecting through to Mobile Message so the next step happens without anyone opening a spreadsheet. From that one trigger, the Zap can create a contact in Mobile Message using the new user's details, add them to a list for ongoing updates, or send them a text confirming their application has been received.

For a broker or lender bringing on dozens of new users a week, this means every applicant gets an instant acknowledgement and lands in the right list for follow up messages, with no manual entry and no one left wondering if their form actually went through. Staff spend less time on data entry and more time on the calls that actually move a loan forward, and every new sign up is treated the same way regardless of what time it comes in. The connection runs through Zapier, so it can be set up without touching any code or waiting on a developer.