An SMS campaign goes out to hundreds of customers and somewhere in the run a chunk of them fail to deliver, but nobody notices until a customer calls asking why they never got the code. Datadog is built to catch exactly this kind of drift before it becomes a support problem, turning delivery numbers into a metric your operations team already watches on a dashboard.

Mobile Message can post that data straight into Datadog through Zapier using the New Metric Post action, so every Delivery Status Updated event becomes a data point your team can graph, alert on, and compare over time. The same works for Inbound SMS Received, letting you track reply volume as a metric alongside everything else already being monitored, rather than checking the Mobile Message account separately. For teams that already live in Datadog dashboards, SMS activity stops being a blind spot and becomes another line on the chart they check every morning.

An advanced API Request action is also available for teams that want to shape the data differently before it lands in Datadog, though most teams will find the two metric based automations above cover what they need.