Email marketers running Clever Elements often want their subscriber lists to reflect what is happening on the phone as well as the inbox, rather than working from two sets of records that slowly drift apart. Mobile Message connects to Clever Elements through Zapier, so an inbound text or a reply from a customer can update the subscriber records that your email campaigns rely on, without anyone exporting a list and re-uploading it by hand every few weeks.

A customer who texts in a reply can be added straight away as a new Clever Elements subscriber, so they start receiving your email campaigns without a separate signup step on a form somewhere else. Someone who replies to a text and asks to be left alone can be unsubscribed from every Clever Elements list in one move, and existing subscriber details can be updated whenever a new reply comes in, keeping records current across both channels instead of only one.