Warehouse and retail staff still spend time typing a barcode into a search box to find out what a product actually is before they can tell a customer anything useful about it. Barcode Lookup closes that gap, matching a barcode or product code against a database of over a billion items so the description, brand and specifications come back in seconds rather than after a manual search.

On its own Barcode Lookup does not send a text message, but it sits neatly in the middle of a Zap that ends with Mobile Message. A barcode scanned or entered earlier in a workflow can be checked against Barcode Lookup's product data before Mobile Message texts a customer the item name or a restock detail, rather than a generic code they would have to look up themselves, which is where the real value of pairing the two shows up, especially for a business fielding a steady stream of stock or delivery questions by text.