A customer replies to a text with a great line about your product, and that reply is often good enough to publish, if only someone remembered to copy it somewhere before it disappeared into a message thread. AiMasher takes written content and turns it into a full article, complete with images, video and a voice-over, ready for the Article Publisher. Linking it to Mobile Message through Zapier means that a text reply can become the starting point for a new piece of content.

When a customer texts back with feedback, a story or a quote worth keeping, that reply can be sent straight to AiMasher and posted as new content in My Articles, without anyone copying and pasting it across. It is a one-way automation, from a text landing in Mobile Message to an article appearing in AiMasher, and it does not touch anything else about how AiMasher builds out images, video or voice-overs on its own.