Campaign organisers and canvassers who run petitions, fundraisers and events out of Action Network spend a lot of time turning phone conversations into records. A supporter who texts back to confirm they are in is easy to lose track of if someone has to retype it later. Linking Action Network to Mobile Message through Zapier means a reply can update the account you already work from, so a text conversation becomes a subscribe or an RSVP instead of a note on someone's desk.

When a supporter texts back to confirm they will attend a rally or event, that reply can subscribe them to your email list or record their RSVP for the event automatically, no one has to open Action Network and enter it by hand. Organisers running more than one campaign at a time get the same list they check every morning, updated from a conversation that happened by text rather than typed twice. The result is fewer supporters falling through the cracks between a phone call and the database, and more time spent talking to people instead of data entry after the fact.