A vFairs registration desk fills up fast once an event goes live, with staff still confirming exhibitor logins and speaker schedules while attendees keep signing up. Zapier connects vFairs to Mobile Message so the texts around all of that send themselves. A new attendee registering on vFairs can immediately become a contact in Mobile Message ready for event reminders, and a new exhibitor registering can trigger a text with their booth login the moment they sign up.

Speakers benefit too. Once a speaker registers or updates their profile, a text with their session schedule can go out without anyone in the events team touching a phone. Lead capture adds another layer, since a new lead registered through the vFairs Lead Capture App can be added to a follow up list in Mobile Message, so post event sales conversations start from an organised list rather than a spreadsheet. Setting this up needs a Zap linking the two accounts, nothing more technical than that.