Running a content strategy on Tumblr means you want your audience to see your posts and stay on top of conversations. When you post new content with a specific tag, or when someone likes your post, you could notify your followers to get more engagement. But right now, this is all manual. You post something and manually message people hoping they see it. Some followers might miss your new content because they do not check Tumblr often.

The challenge is that manual notification does not scale. If you have hundreds of followers, you cannot individually message everyone about each post. Email lists are separate from your Tumblr audience. The result is your best content does not reach the people who care about it.

Text messages are immediate and personal. When you post new content on Tumblr with a specific tag, or when you publish a new post on your blog, Zapier can send SMS to your audience. Your followers get notified instantly. Your engagement and reach grow because you are connecting with people exactly when they are most interested.