A customer who replies to a text and later receives a proper printed letter in the mail notices the difference, even in a business that mostly deals in texts and emails and rarely sends anything on paper at all these days.

Mobile Message connects to Switch through Zapier, so when a customer sends you a text message, that reply can trigger the Send Letter action in Switch, putting a letter in the post without anyone printing, folding or queuing at the Post Office counter that afternoon. It suits a business that still needs paper for certain replies, such as confirmations or formal notices, but doesn't want a manual mail run for every single one that happens to come in by SMS that week, especially once volumes start to climb and the reply pile grows faster than one person can keep up with on top of everything else on the desk.