Organisations using Speak4 need to respond quickly when supporters take action. The most useful event Speak4 can send is New Advocate Action, which indicates that new advocates have been processed. With Zapier, that event can start a Mobile Message text, giving campaign staff a prompt without requiring them to monitor Speak4 throughout the day.

A campaign team could use New Advocate Action to Send SMS to a coordinator, or to Send SMS to List for a group handling supporter follow-up. New Call Made can also notify a campaign manager when a Click To Call conversation has completed. Speak4’s Pull Campaigns and Pull Landing Pages events may help with operational alerts when campaign or landing page data is provided, while New Storyteller Video can notify a communications team that new content is available. The useful outcome is a timely message tied to an action already recorded in Speak4. It can help staff decide who needs a call, which supporter activity needs attention and when fresh campaign content should be reviewed.