Small marketing teams and solo operators running their own social accounts tend to have one thing in common, they are rarely sitting at a computer when a good post idea shows up. Robopost exists for exactly that kind of operator, organising scheduling and publishing across channels so content goes out without someone manually logging into every platform each time.

Create Post is the action Robopost brings to a Zap, publishing content to your connected channels whenever something triggers it. On its own that still needs the trigger to come from somewhere, an order, a form, a booking, or in this case, a text message.

Connected through Zapier, an inbound text to your Mobile Message number can be the trigger that fires Create Post, so a quick message from a team member out in the field becomes a published update without anyone opening a laptop first. It suits an operator who is more often behind a counter or in a van than behind a desk, where the fastest way to get something online is the phone already in their pocket.