Local service businesses that live or die by their Google star rating are the ones who get the most out of Review Gopher, because a handful of fresh five star reviews can matter more than a week of paid ads. The platform's job is simple, it adds a customer as a contact so a review request goes out to them, chasing the feedback that a busy trade or clinic never has time to ask for on the phone.

Review Gopher does not know when a job is actually finished or when a customer has replied to say the work went well, that is where Mobile Message comes in through Zapier. A delivered confirmation text or a customer's reply can be the signal that adds them as a contact in Review Gopher, so the review request goes out right after the moment the customer was happiest, rather than days later when the job has already faded from memory.