Nonprofits and charities use Rally to manage donors, volunteers and supporters, tagging people strategically to organise campaigns and recognise their engagement level. When a contact is tagged as a major donor, regular volunteer or new supporter, you want to take immediate action instantly - notify them personally, add them to a campaign or send them a message. Mobile Message closes the loop by letting you send SMS the moment a tag is applied, keeping your supporters informed, engaged and feeling recognised.

Tags in Rally identify people at critical moments, such as major donors, repeat volunteers, people who just made their first gift or attended an event. These moments call for instant personal recognition. An SMS sent the moment someone is tagged turns a simple database update into a genuine personal interaction. Your supporters feel valued and cared for, your team responds faster to opportunities, and your fundraising or volunteer coordination runs on real-time data triggers rather than relying on manual follow-up.