Only genuine leads end up costing you a text message, and everyone who filled in a fake email or a throwaway address gets filtered out before Mobile Message ever sends a thing. That's the shape of pairing Opportify with Mobile Message through Zapier, the screening happens quietly in the middle of the Zap, well before an SMS goes anywhere near a mistyped, disposable, or fraudulent contact, so your sending costs and your reputation both stay protected.

When a new lead comes in from a Facebook Lead Ad or a Google Form, Opportify can analyse the email address behind it first, checking it the same way its batch tools score a whole list of emails at once for a larger campaign. Genuine, well scored entries move on to receive a text from Mobile Message, while suspicious ones are left out before a message ever gets sent. It keeps your outbound sending list clean without anyone opening a spreadsheet to review new entries by hand, and it does the same job whether leads arrive one at a time or in a batch.