A support conversation that lives only in a text thread is easy to lose, and even easier to forget once the matter is closed. Medullar keeps a running memory of decisions, conversations and reference material as an AI powered space anyone on the team can question later, but it only holds what actually gets put into it, and a fast moving thread of texts rarely gets typed up afterwards.

Linking Medullar to Mobile Message through Zapier means an incoming reply does not have to disappear once it is read. A customer's text can be saved as a record inside a Medullar Space the moment it arrives, and the same message can be used to ask that Space for background before anyone replies. Over time this turns ordinary SMS conversations into a searchable store of context, so the next person handling that customer is not starting from nothing, and nobody has to go digging back through old message threads to remember how a conversation started.