Manual follow-up is easy to miss when a Magnetite project produces a new event and the next step is buried among cold email tasks. A Zapier workflow can send a timely SMS through Mobile Message, helping your team respond while the lead magnet or meeting opportunity is still relevant.

New Event can start an SMS when a specific event occurs in your Magnetite project. You can also use Create Lead Magnet as a later workflow step when a suitable event needs a personalised asset before your team contacts the prospect. Mobile Message can send the resulting message to a supplied phone number, including a clear next step or booking instruction.

This connection suits teams that use Magnetite research to personalise outreach but want SMS available as another direct channel. Filters in Zapier can control which project events send a message, and message fields can carry the relevant prospect information. There is no native two-way connection or automatic data sync. You configure the workflow in Zapier using separate Magnetite and Mobile Message accounts, with Mobile Message providing the SMS action.