A guest checks out of a property and texts back a quick thank you, and that small moment is the best possible time to ask how the stay actually went, well before the details of the visit start to fade from memory. Connecting Mobile Message to Loop through Zapier means that reply, picked up as an Inbound SMS Received event, can trigger Loop's Send Survey action, so feedback goes out to the guest's email while the experience is still fresh and the guest is still thinking about the visit.

The same trigger also covers a text that does not go through. If a Delivery Status Updated event shows a message failed to deliver, Loop can still send a survey by email, so a location based business keeps hearing from guests even when a phone number on file turns out to be wrong, rather than losing that feedback altogether because one channel happened not to work.