Sales teams juggling more leads than they can personally qualify want to know which ones are worth a phone call or a text, not just the ones that happened to fill in a form first and land at the top of a list. Sorting that out by hand takes time nobody really has once the leads start piling up during a busy week, and a good one can easily sit unread while a weaker one gets chased first.

Lead Score by Zapier sits in the middle of a Zap and scores each lead as it comes in, so that result can decide what happens next in the workflow. Pair it with Mobile Message's Send SMS action and only the leads that clear your chosen score get a text, while the rest wait for a person to look at them properly, keeping your messages pointed at the people most likely to actually convert rather than everyone who has ever filled in a form on your site.