An open house ends, visitors leave and the best prospects can quickly be buried among the day’s notes. HouseBuddy’s New Open House Lead trigger gives agents a direct way to act while the visitor’s interest is still fresh. A Zap can pass the lead’s details to Mobile Message, which sends a plain text SMS to the agent or a selected team list for prompt follow-up.

The same event can create a contact in Mobile Message, so the prospect’s phone number is available in the messaging platform used for future outreach. Agents can also add that new contact to a list for a particular property, suburb or campaign. These workflows help turn an open house sign-in into a visible next step instead of leaving someone to review records manually later.

HouseBuddy remains the place where the lead is captured, while Mobile Message handles the SMS action and contact records selected in the Zap. Zapier connects the event and outcome without creating a native integration or a two-way sync. You choose which open house leads deserve an immediate alert and what information the message should contain.