A competitor changes its pricing or publishes a new job listing, but the people who need to assess the move may not be watching Glimpse at that moment. Glimpse supplies a New Signal trigger when a new competitive intelligence signal is detected, giving teams a point at which to send a timely alert.

With Glimpse connected to Mobile Message through Zapier, a new signal can trigger an SMS to a manager, product lead or sales team. The message can include the signal details available from Glimpse, such as the monitored company and the type of change. Staff can then review the signal while it remains relevant rather than relying on a later manual check.

Mobile Message delivers the alert and Glimpse remains the source of competitive intelligence. The connection does not analyse the signal, update Glimpse or maintain a shared record. You choose which New Signal events should produce messages and who receives them.