A new insight lands in Glean.ly and, within a minute, the product manager who needed it gets a text on their phone rather than finding it three days later while searching the repository for something else. That's the outcome this connection is built around, research that used to sit until someone went looking now reaches the person who'll act on it the same day it's logged.

Glean.ly tracks several kinds of entries researchers add to the shared repository, insights, recommendations, experiments and facts. Any of those, once connected to Mobile Message through Zapier, can trigger a text to a stakeholder the moment it's created, so a new recommendation about pricing or a fresh insight from a usability test doesn't wait for the next team meeting to reach the person who owns that decision.

The connection also runs backwards. A reply to one of those texts, picked up as Mobile Message's inbound SMS received, can be logged straight into Glean.ly as a new fact, so a stakeholder's quick response by text becomes part of the searchable repository rather than staying in a text thread nobody else can see.