Customers notice the difference when feedback requests arrive at the right moment, rather than days after a visit. GatherUp can start a Zap when a new customer is added, or when someone leaves positive or negative feedback. Mobile Message can then send a plain text message asking for a review, thanking a happy customer, or inviting someone with a poor experience to contact your team directly.

This connection is built through Zapier, so your staff can act on customer sentiment without checking another dashboard throughout the day. A positive feedback trigger can send a personal review request while the experience is fresh. A negative feedback trigger can alert the customer care team by SMS, giving them a chance to respond before frustration grows. You can also use New Customer to send a welcome message or feedback request as part of your first-contact process.

The result is a more timely conversation with customers and a clearer path from feedback to action. GatherUp remains the place where feedback and reviews are managed, while Mobile Message handles the text communication. Each Zap runs in one direction, using the selected GatherUp event to trigger one Mobile Message action.