A customer leaves Feefo feedback, but your team still has to notice it, decide who should respond and send a follow-up. That delay can make a positive experience feel unfinished, while an unhappy customer may wait longer than necessary for acknowledgement. A Zapier workflow can turn each new feedback event into a timely SMS through Mobile Message.

Use New Feedback to alert a manager or customer care team as soon as feedback arrives. You can also send an SMS containing a feedback request link created by Create Feedback Request Link, or invite a customer to share their experience with Create Feedback Request. Mobile Message can send the message directly or add a contact to the right list for later campaigns. This gives your team a practical prompt without requiring someone to monitor Feefo throughout the day. The workflow is built in Zapier, so you can choose the feedback fields, recipient details and message wording that suit your process. It does not create a native two-way connection, and it does not automatically keep records synchronised between the services.