Lead generation teams and sales operators use Explorium AgentSource to enrich prospects and businesses with information for better outreach. A new enrichment request is a useful point to start a customer-facing workflow, but the result can otherwise wait in a queue until someone checks it. With Zapier, an enrichment request can lead to a Mobile Message contact or an SMS for the responsible salesperson.

Explorium AgentSource can also perform actions such as Enrich Prospect, Enrich Business, Match Prospect Id, and Match Business Id. These actions are useful in the middle of a broader Zap, while Mobile Message can send SMS, create a contact, or add a contact to a list after the data is available. The specific fields returned by the selected Explorium step determine what can be placed in the text or contact record.

Use filters and field mapping in Zapier to control which prospects receive a message. Explorium AgentSource provides the enrichment event or data action, and Mobile Message performs the selected communication step. The services remain separate, with Zapier passing information between them rather than keeping them synchronised.