A lead who texts back arrives already sorted, carrying a score from zero to a hundred and a label of hot, warm, cool or cold before anyone on the team has read the conversation.

Mobile Message connects to Conturs through Zapier, so when a customer replies to an SMS conversation, that reply can trigger Conturs to score the lead using its ICP matching and factor breakdown. Sales teams get a ranked list of who to call back first instead of working through replies in whatever order they happened to arrive. A quiet enquiry that scores hot moves to the top of the pile, and a lead that scores cold stops eating into time better spent on someone ready to buy. The scoring happens the moment the reply comes in, so nothing sits waiting on a manual review before anyone knows whether it is worth chasing. For a team fielding replies from several campaigns at once, that label is often the difference between a call made within the hour and one made two days later, once the lead has found somewhere else to buy.