An order comes through on a Saturday afternoon and the customer wants to know when it will land, not a generic delivery window but something closer to a real answer. cloro sits in the middle of a Zap and submits a prompt to an AI or search engine to work that out, then hands back structured data the rest of the Zap can use straight away, without anyone opening a browser to look it up by hand.

Joined with Mobile Message through Zapier, that answer can become a text. An order paid in Shopify, an invoice going overdue in Xero, or a booking made in Calendly can start the Zap, cloro submits a prompt to pull back or generate the detail that matters, such as a shipping estimate, a stock check or a personalised reminder line, and Mobile Message sends the finished SMS to the customer waiting on it.

The result is a text that reads like someone wrote it for that customer, built from a prompt rather than a static template, without anyone drafting each message by hand or copying numbers between tabs to find an answer worth sending.