Finance teams and developers reconciling company card statements spend real time turning a cryptic line like SQ COFFEE HOUSE MELB into a merchant name anyone recognises, especially when that detail needs to end up in a message a customer or a manager actually reads later that day, not a code only a bank could love.

Brandfetch is a brand data platform built for developers who need instant access to logos, colours and company data. Its resolve transaction action takes a raw statement style label and returns structured merchant data, including the company name, logo and category, so a transaction stops looking like a system export and starts reading like something a customer would recognise on sight.

Brandfetch has no trigger of its own, so it cannot start a Zap or send anything to Mobile Message directly. Instead it sits in the middle of a Zap built from another app entirely, cleaning up a transaction label before a later step drafts and sends an SMS, so an alert about a purchase or a refund reads with a real merchant name rather than a bank export string full of codes and store numbers a customer would not recognise.