A customer replies to one of your text messages and something about it reads a little too polished, generic phrasing, no typos, an oddly formal tone, and you are left wondering whether a real person wrote it or whether an AI tool drafted the reply for them. Manually second guessing every reply that looks slightly off wastes time you would rather spend on the conversations that matter.

It's AI removes that guesswork by connecting to Mobile Message through Zapier. When a customer texts in, the message can be run straight through It's AI's Check Text on AI action, which tells you whether the wording was generated by artificial intelligence or written naturally. Instead of relying on a hunch, you get a clear answer before deciding how to respond, useful for screening scam attempts, bot replies, or any inbound message where authenticity matters. That check happens without you having to compare wording by hand.