Keeping a KPI dashboard accurate usually means someone remembers to log a number after the fact, and text message performance is one of the easiest metrics to lose track of between sending a campaign and checking whether it worked. SimpleKPI's Add or Update a KPI Data Entry and Increment a KPI Data Entry actions exist to keep those figures current without someone opening a spreadsheet at the end of the week.

Connected to Mobile Message through Zapier, an SMS event can update a KPI the moment it happens instead of days later. A Delivery Status Updated event can increment a delivery KPI so your dashboard reflects how many messages actually landed, and an Inbound SMS Received event can increment a reply KPI so you can see engagement building in real time. That's one manual habit fewer to maintain when reporting to a board or a client at the end of the month.