A product team is reviewing a new Userback report when another piece of feedback arrives. Without a prompt, useful customer comments can sit in the feedback queue until the next review session. Through Zapier, New Feedback Is Created can start a Mobile Message SMS to the product owner, support lead or nominated reviewer.

The message can include the feedback details supplied by Userback, along with a link to the relevant record if one is available. This gives the team a quick alert while keeping Userback as the place where feedback is managed and assessed. It can be especially useful for urgent reports that need acknowledgement before a full review.

Userback provides a trigger only in the supplied Zapier surface, so the practical result here is notification rather than creating or updating a Userback record. The connection is configured in Zapier with both accounts, and Mobile Message sends the plain text alert. It is a one-way workflow that runs when a new feedback item is created.