A customer replies to a text from your business and, without anyone re-typing a single detail, they already have a customer record waiting in Upflow ready for the next step in getting paid. That is the end result Upflow is built around, taking a business from creating a customer through to collecting the invoice.

Connected to Mobile Message through Zapier, an inbound text from a customer can trigger a Create Customer action, so a fresh contact who texts in becomes a proper Upflow record straight away. The same trigger can run Create Customer Contact for someone attached to an existing account, or Create Invoice when a customer texts to ask for one, cutting out the manual entry that normally follows a phone conversation or a message thread. Update Customer sits in the same toolkit for keeping a record current as a relationship moves along.

For a business collecting on a lot of invoices, that means fewer customers falling through the cracks because a record was never created, and fewer invoices delayed because someone forgot to raise them after a quick exchange of texts. The paperwork catches up with the conversation instead of lagging behind it.